The Serif

FIND YOUR SERIF

The Serif
meets QLED technology

A Cloud White model of The Serif is on a TV stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds moving. A Cloud White model of The Serif is on a TV stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds moving.
We packed The Serif with Samsung’s powerful QLED technology. It delivers the brilliant picture quality from Quantum Dot technology’s billion shades of colour, matched with bold, clear audio for your perfect home cinematic experience.

Be captivated by the bright and colourful details on The Serif.

Stunning imagery
with true-to-life
colour and details

100% Real Colour by Quantum Dot
Technology

We used Samsung’s own Quantum Dot technology for
The Serif too, making sure you get the same real
colours in over a billion shades. Together with
HDR10+, which adjusts colour and contrast frame
by frame, witness the brilliance of QLED technology
as colours and details are brought to life.

Enjoy all your contents in 4K picture quality

From colour and texture data, to lighting and contrast details, The Serif analyses every scene and upscales all your favourite content to 4K picture quality.

A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling. A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling.

* Viewing experience may vary according to types of content and format. ‘AI Upscaling’ may not apply to PC connection, and certain conditions of Game Mode.

Optimised picture
in any lighting
environment

Adaptive Picture

Sometimes the room becomes dark while
you're watching a movie, and it becomes
hard to see what's on the TV screen. With
Adaptive Picture, The Serif can sense changes
in the lighting environment around you and
adjust the TV brightness to maintain optimum
brightness and contrast settings for the most
immersive viewing experience.

A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly. A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly.

Sound Innovation

Catch every word without distractions

Active Voice Amplifier (AVA)

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier amplifies the voices in the scene so the dialogue is delivered clearly. Watch TV without losing track of the conversation.

People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\". People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\".

SHOP THE SERIF

The Serif 43"
The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
See the details
The Serif 55"
The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
See the details

Check out The Serif highlights

FIND OUT HIGHLIGHTS

Ready to discover the wonder of QLED?

Ready to discover the wonder of QLED?

DIVE DEEPER INTO QLED
Previous Connectivity

* Images are simulated and for illustrative purposes only. The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* QLED has received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. 100% colour volume measured to DCI-P3 standard.
* QLED : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* Compatibility with all HDR content is not guaranteed.
* The HDR10+ certification may vary by model and is only available on HDR10+ content.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* The product colour may vary by region.