Smarter
ways to enjoy
your TV

A man and a woman are enjoying their time together in a living room. A Cloud White The Serif sits in the centre of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen. A man and a woman are enjoying their time together in a living room. A Cloud White The Serif sits in the centre of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen.
Seamless & effortless.
We bring a range of smart features to your home.

A whole new way to enjoy content

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Each device must be connected to Wi-Fi or other wireless network.
* Must download and install the SmartThings app.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

Just Tap. Connect. And enjoy

A mobile phone is placing to use NFC on top of the letter \"N\" at the top of The Serif and The Serif shows the onscreen with music playing. A mobile phone is placing to use NFC on top of the letter \"N\" at the top of The Serif and The Serif shows the onscreen with music playing.

* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.

* This service only works when TV and mobile are on.

Keep it Simple

* This service scenario are subject to change without notice.
* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Voice command functionality works through the remote control.

Easy to find
All you need is one remote

Smart Hub & One Remote

Smart Hub makes it easy to find all the content you love. It’s all in one place, and waiting at your fingertips with our One Remote Control. Find what you want and dive right in.

The Sero. TV made for your mobile

The Sero. TV made for your mobile

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.