1.38 m OLED S95D 4K Smart AI TV (2024)

Series Starting at ₹ 197990*

- Incl. ₹ 7000* Instant bank discount
-Incl. ₹ 3000* off with  Welcome voucher on Samsung Shop app
-Get 1 + 1 year comprehensive warranty

 Series Starting at ₹ 197990*  Series Starting at ₹ 197990*

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1.38 m OLED S95D 4K Smart AI TV (2024)

55S95DAU QA55S95DAULXL

  • No Cost EMI starts from ₹ 34658.90/ month.
  • NQ4 AI Gen2 Processor
  • OLED Glare free
  • OLED HDR Pro
  • Dolby Atmos®
  • Samsung Knox Security

Choose size

  • NQ4 AI Gen2 Processor
    NQ4 AI Gen2 Processor
  • OLED Glare Free
    OLED Glare Free
  • OLED HDR Pro
    OLED HDR Pro
  • Dolby Atmos®
    Dolby Atmos®

Experience the Wow difference of Samsung OLED

Top 4 Features

NQ4 AI Gen2 Processor Icon

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

OLED Glare Free Icon

OLED Glare Free

View deep blacks without glaring distractions

OLED HDR Pro Icon

OLED HDR Pro

More powerful brightness and richer contrast

Dolby Atmos®

Dolby Atmos®

Next-level Dolby Atmos with top channel speakers

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

Our NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream OTT services, play video games or watch live sports. And with unique technologies like perceptional color mapping and OLED brightness booster, you watch in unrivaled brightness, color, contrast and detail.

NQ4 AI Gen2 Processor chip descends on the TV's main board and it lights up with waves of power surging from the chip to the rest of the TV. NQ4 AI Gen2 Processor chip descends on the TV's main board and it lights up with waves of power surging from the chip to the rest of the TV.

Performance compared to 2024 QLED Q70D

* Viewing experience may vary according to types of content and format. * 4K AI upscaling may not apply to PC connection and Game Mode.

OLED Glare Free

View deep blacks without glaring distractions

Our anti-glare technology significantly reduces glare coming from external light sources, enabling you to view OLED's brilliant black and color expression without distracting reflections.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

OLED HDR Pro

More powerful brightness and richer contrast fully enabled in every pixel

Experience majestic viewing as every pixel creates brighter brights and darker darks. OLED HDR Pro gets up to 70% brighter than OLED HDR+, so you get richer contrast enabled further by our NQ4 AI Gen2 processor that dynamically tone maps every scene to maximize your viewing pleasure.

A dimly lit building in "SDR" quality is transformed by "OLED HDR Pro" technology to reveal bright highlights and hidden details that make the intricate design of the building come to life. A dimly lit building in "SDR" quality is transformed by "OLED HDR Pro" technology to reveal bright highlights and hidden details that make the intricate design of the building come to life.
* The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

* Content and service may vary by region and are subject to change without notice. * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some contents and services require registration and subscription. *Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung account.

Endless Free Content

Access 125+ free channels

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!

Endless Free Content Endless Free Content

* Channel number including channels provided by Samsung TV Plus and third-party apps counts are current as of Aug, 2024 for each country.
* Channels vary by country and are subject to change without notifications.
* Requires Samsung account.
* Downloading apps, signing up, and logging in may be required to access channels provided by third-parties.

Samsung TV Plus

The best of TV. All for free.

No need to pay for another subscription when you get live TV channels and on demand movies and shows for free. Watch 125+ free TV channels that cover diverse genres like news, entertainment, sports and more - without other apps or a cable/set-top box.

* Channels may vary by country and are subject to change without notifications. * Supported Samsung devices may vary by country. * Requires Samsung account. * UI is subject to change without prior notice. * Ads may appear on Samsung TV Plus. * Available for free on Samsung Smart TVs since 2016.

Picture Quality

OLED

Deep blacks, clean whites and lively colors

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Expert Calibration

Professional color-calibration by the experts

Enjoy accurate color reproduction that's true to the original content. Thanks to our Expert Calibration, you get high-fidelity colors that adapt to even the subtlest changes in shades.

4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

* Viewing experience may vary according to types of content and format. * Upscaling may not apply to PC connection and Game Mode.

PANTONE Validated

Enjoy authentic color validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Real Depth Enhancer

Depth perceived just as a person’s eyes would

Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person’s eyes would.

* Viewing experience may vary according to types of content and format.

EyeComfort Mode

An intelligent picture optimized for your eyes

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.

* Automatic preload services are subject to change without prior notice and may vary by regions.

Gaming Experience

Motion Xcelerator 144Hz

Get the motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

* 4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Game Bar

Optimize your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

* Super Ultrawide GameView(21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported in some refresh rates.* Game Bar UI is subject to change without prior notice.

AI Auto Game Mode

Experience seamless gaming with AI-driven automatic setting optimization

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

* Availability may vary according to game content and format.

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

SmartThings

Built-in SmartThings Hub

Connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device.

Multiple Voice Assistants

Choose your favorite voice assistant

Bixby or Amazon Alexa – take your pick. All you need to do is to talk into your SolarCell Remote. Use these voice assistants to search for shows, open apps and more.

* Samsung may change/suspend/cease providing part or all voice assistant services at any time in its sole discretion without prior warning or notice.* Bixby recognizes English (US/UK/India), French, Spanish, German, Italian, Portuguese and Korean. Not all accents, dialects and expressions are recognized.*Alexa recognizes English (US/AU/CA/UK/India), Spanish (Spain/Mexico), German, Italian, French, Hindi and Portuguese. Not all accents, dialects and expressions are recognized.* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

360 Audio Mode

Spatial 3D sound with Galaxy Buds

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

* Available with Galaxy Buds 360 audio (Galaxy Buds Live/ Buds Pro/ Buds2 / Buds2 Pro). *Galaxy Buds sold separately

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house.

* Image is simulated and for illustration purposes only. UI is subject to change without prior notice.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.* Supports Android OS and iOS based smartphones in Q70D↑ models.* Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.* The actual UI may differ from the image shown.

Samsung Daily+

Samsung Daily+

Manage your daily activities and lifestyle more easily through Samsung Tizen OS

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.* Available service and the UI are subject to change without notice.

SmartThings

Do the SmartThings!

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices.* UI is subject to change without prior notice.

Sound

Dolby Atmos®

Next-level Dolby Atmos with top channel speakers

Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

OTS+

Dynamic, realistic sound that tracks every action

With 4.2.2ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

Active Voice Amplifier Pro

AI-powered voice enhancement lets you catch the dialogue without distractions

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

* This feature can be activated in the TV Menu > Intelligent Mode > Active Voice Amplifier Pro. The default setting of Active Voice Amplifier Pro is Off.

Adaptive Sound Pro

Authentic sound as the artist intended, remastered with AI audio processing

Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

* This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

Design

Infinity One Design

Absolute beauty found in minimalism

Don't compromise elegance for an immersive viewing experience. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.

Attachable One Connect

A clutter-free solution that attaches to your TV

Whatever your installation environment, Attachable One Connect helps you to minimize cable clutter.

Security & Sustainability

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

* Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.  * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

* Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.* Security software update is guaranteed for at least three years from product launch.* Latest software update is required.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).* The design and button layout of the SolarCell remote may vary depending on the region.* SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

Sound Wow together

Expert Reviews

Thanks to OLED’s glare-free technology you can watch TV without any reflection of sunlight or ceiling light on the screen.

- Naman Deshmukh

Quotes Quotes
Samsung OLED’s 144 Hz refresh rate is a game changer

- Rafee Shaik

Quotes Quotes

Specifications

  • Product Type OLED
  • Screen Size 1.38 m
  • Resolution 4K (3,840 x 2,160)
  • Picture Engine Neural QuantumProcessor 4K

Support

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Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.