Why Samsung TV

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Sparkling particles come out of a Samsung TV. A new era of Samsung AI TV. Circles containing Samsung Tizen OS and AI Processor loop around an NQ8 AI Gen3 Processor icon before combining. NQ8 AI Gen3 Processor chip is shown along with various entertainment options that can be accessed through Samsung Tizen OS. With our AI processor and Samsung Tizen OS combined, Samsung TVs provide features such as Endless Content, Samsung Knox Security, SmartThings, AI Upscales Life and Sustainability & Accessibility. A top view of a slim Samsung TV. A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV. Sparkling particles come out of a Samsung TV. A new era of Samsung AI TV. Circles containing Samsung Tizen OS and AI Processor loop around an NQ8 AI Gen3 Processor icon before combining. NQ8 AI Gen3 Processor chip is shown along with various entertainment options that can be accessed through Samsung Tizen OS. With our AI processor and Samsung Tizen OS combined, Samsung TVs provide features such as Endless Content, Samsung Knox Security, SmartThings, AI Upscales Life and Sustainability & Accessibility. A top view of a slim Samsung TV. A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV.
Explore the unique features that make Samsung TVs a special experience. With cutting-edge technology like our advanced AI processor and Samsung Tizen OS, you can enjoy powerful AI upscaling and smart home connectivity – all while being secured and sustainable.

*For TV sales, Source-Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

AI Upscales Life

Upscale every moment with the power of AI in your TV

Break into a new level of immersion with AI-upscaled 8K

8K AI Upscaling Pro

Scenes come alive like never before in ultra-high 8K resolution. Samsung's NQ8 AI Gen3 Processor – our most advanced processor yet – takes existing content and upscales it up to 8K, with 512 AI neural networks working to sharpen images and enhance clarity. The result is a picture so vivid, so detailed, so real that it feels like you're actually there.

AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity. AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.
  • * Viewing experience may vary according to types of content and format.
  • * 8K upscaling may not apply to PC connection and Game Mode.

Follow every split-second play with an assist from AI

AI Motion Enhancer Pro

What happens when an intelligent force meets a fast-moving object? Samsung's AI Motion Enhancer Pro analyzes the type of motion on screen and optimizes accordingly, reducing the blur for dynamic objects. Watching live sports has never been so clear and easy.

  • * Viewing experience may vary according to types of content and format.
  • * AI Motion Enhancer Pro may not apply to PC connection and Game Mode.

Focus on the voices that tell the story

Active Voice Amplifier Pro

Catch every word of dialogue in your favorite TV shows and movies. Samsung's AI technology identifies the vocal audio in spoken scenes, then amplifies it over all other sounds, whether it's the background tracks within the screen or the distracting noises in your surroundings.

When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen. When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen.

* Activation under the TV menu is required to enable Active Voice Amplifier Pro.

Optimizes your picture settings to the genre

AI Customization Mode

Our NQ AI Processor automatically detects the type of content (Sports Event/ Movies/ General) being displayed, and auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.

  • * Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.
  • * This feature can be activated by changing the setting to "AI Customization" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization. The default setting of Adaptive Picture is 'Optimized'

Samsung's
AI innovations

  • AI Picture
    Real Depth Enhancer Pro
    Real Depth Enhancer Pro

    Real Depth Enhancer Pro detects areas where a person's eye would typically focus and enhances its depth expression accordingly. It precisely optimizes numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.

    * Viewing experience may vary according to types of content and format.

    Samsung's NQ8 AI Gen3 Processor works behind layers of the TV screen to optimize the depth expression of underwater seals so realistically, they pop off the screen
  • AI Upscaling
    AI Upscaling

    Neo QLED breathes new life into your favorite TV shows and movies with AI upscaling. Advanced AI neural networks transform your content upto lifelike 4K/8K quality from a variety of sources. Stream OTT services and watch live sports with a view that feels so vividly real, it's surreal.

    • * Viewing experience may vary according to types of content and format.
    • * Upscaling may not apply to PC connection and Game Mode.
    A side-by-side comparison of a scene. One side shows the original scene while the other side shows a more clear and detailed picture created by AI Upscaling with Samsung's NQ8 AI Gen3 Processor.
  • AI Motion Enhancer Pro
    AI Motion Enhancer Pro

    Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

    • * Viewing experience may vary according to types of content and format.
    • * AI Motion Enhancer Pro may not apply to PC connection and Game Mode.
    Without AI Motion Enhancer Pro, the text and ball in a scene of a soccer match is blurry. With AI Motion Enhancer Pro, it is clear. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Sound
    Adaptive Sound Pro
    Adaptive Sound Pro

    Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

    * This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

    Soundwaves above various scenes change in shape as the TV sound adapts to the dialogue, soccer game and wind chime sounds being displayed. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Object Tracking Sound
    Object Tracking Sound

    It's easier than ever to escape into the action with Object Tracking Sound. Immerse yourself deeper into your listening experience with AI-powered action-tracking sound from all corners of the TV.

    * Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.

    OTS tracks and plays sound according to the movement of a racecar on the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Active Voice Amplifier Pro
    Active Voice Amplifier Pro

    Straining to hear what's being said in an important scene? Our audio technology uses AI to analyze your content and isolate the voices from background sounds in scenes and ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even in distracting surroundings.

    * Activation under the TV menu is required to enable Active Voice Amplifier Pro.

    When Active Voice Amplifier Pro is turned On, the sound waves of a man's dialogue are bigger and project farther off the screen than the background sounds in the scene and the noise of a robot vacuum cleaner in the room. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Optimization
    AI Auto Game Mode
    AI Auto Game Mode

    Let your TV automatically detect the type of game you're playing and optimize the settings according to its genre. Now you can free yourself from the hassle of setting up your games and just play.

    • * AI Auto Game Mode is available for certain console games only.
    • * Availability may vary according to gaming content and format.
    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the center as RPG and automatically optimizes the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync.
  • AI Energy Mode
    AI Energy Mode

    By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

    * Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings are based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

    Samsung TV with AI Energy Mode on uses adaptive brightness to lower the lighting levels and decrease the energy usage of the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Customization Mode
    AI Customization Mode

    Our NQ AI Processor automatically detects the type of content (Sports Event/ Movies/ General) being displayed, and auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.

    • * Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.
    • * This feature can be activated by changing the setting to "AI Customization" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization. The default setting of Adaptive Picture is 'Optimized'
    Samsung NQ8 AI Gen3 Processor detects a scene of a man and a woman on a motorcycle and optimizes the picture quality according to genre.

Samsung Knox Security

Your Privacy. Secured

Rest assured that your pin codes, passwords and other private data are secured by Samsung Knox Security. Layers of software and hardware protect your TV and its connected devices from unauthorized activity, while a dedicated security team provides regular updates that help keep your TV secure.

Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox! Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox!
  • * Security update is provided for three years or more from product launch.
  • * Latest software update is required.

SmartThings

Do the SmartThings!

Seamlessly Connect your smart devices with your TV

Built-in SmartThings Hub

Set up your smart home from the comfort of your screen. With a built-in SmartThings hub, you can use your Samsung TV to connect your smart devices, even those requiring Matter and HCA compatibility, so there's no need to purchase a separate smart hub.

Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze. Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze.

* Zigbee/Thread built-in feature is supported on Q60 and later models.

Workout Tracker

Take your home workout sessions to the next level

360 Audio Mode

Experience spatial 3D sound with Galaxy Buds

Mobile Smart Connect

Access Samsung TV features from your mobile phone.

3D Map View

Check all your smart devices in just one glance

Sustainability

Big changes start with small steps

AI Energy Mode

Save on energy with intelligent analysis

SolarCell Remote

Supercharge your sustainability with SolarCell Remote

Relumino Mode

Make your entertainment more accessible, visually

Upcycle Packaging

Think outside the box with this reusable one

Discover Samsung TVs with these incredible features
– right here, right now

NEO QLED 8K

Our very best viewing experience

Learn more
See all Neo QLED 8K TVs

Neo QLED

True-to-life color and contrast

Learn more
See all Neo QLED TVs

OLED

Infinite blacks with self-lit display

Learn more
See all OLED TVs

Explore our diverse lineup of TVs

QLED 4K

Brilliant, long-lasting color

See all QLED TVs

Crystal UHD

Crystal colors and clarity

See all Crystal UHD TVs

The Frame

Your Art Gallery on TV

See more The Frame

The Serif

Unconditionally beautiful

See more The Serif
  • * Features may vary by model. Check the specifications of each model for details.
  • * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • * Images are simulated and for illustration purposes only.
  • * Appearance, design specifications and UI are subject to change without notice.